CityPlace
West Palm Beach
A CASE STUDY FOR MIXED-USE DEVELOPMENTS
Key Project Numbers
72
Acres of Site Modeled
100+
Managed 3D Renderings
50%
Decrease in Production Time
3-4x
Costs Lowered With Use of Our Realtime 3D Technology
Project Information
Location:
Completion:
Developer:
Designers:
Website:
West Palm Beach FL
Ongoing
Related Ross
Arquitectonica, Elkus Manfredi, KPF, Leo A. Daly, Meyer Davis, SOM, ODP, Gehl, Among Others.
City Place West Palm and its immediate surrounds in West Palm Beach is currently the largest development zone in the Southeastern United States. Ongoing developments include a complete redevelopment and expansion of the ground-level retail and public realm along S Rosemary Avenue, as well as 2 completed ground-up Grade-A+ office towers, a resort-level luxury residence, with multiple mixed-use developments in the pipeline.
We have been absolutely delighted and challenged in every way to be a part of the ongoing efforts in this area since 2019. We have been thrilled to be able to deploy our Visual Twin technology to bring a new dimensionality to such a complex project. Besides becoming one of the largest and most complex tools on the web we have used the model to output over 10 minutes of fly-thru video, a quick-turn promotion film to assist in leasing efforts for a potential large tenant, and dozens of renderings. Even more importantly, we regularly have team meetings on this platform.
Visual Twin Outcomes
KEY DELIVERABLES:
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5 full campus fly-thrus
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1 custom film for potential tenant
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1 standing cloud-based Visual Twin
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5 renderings in development
CONTENT-CREATION SERVICES:
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Synced to Google Earth
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Active design of public realm
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Coordination across landscape and architecture teams
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Live meetings
The reality looks exactly like the renderings. Working through the rendering process with Red Leaf is invaluable in ensuring we build a quality product. It shows.
GOPAL R.
EXECUTIVE VP,
A Real-Time Source of Truth
With at least 6 new-construction buildings in the master plan, over a dozen designers, and an evolving development schedule, the cloud-hosted Visual Twin allows the development and marketing team at Related Ross to understand the latest comprehensive design in real-time. The real-time model integrates existing historic buildings, projects in construction, future developments, and public realm designs, all rendered at a photoreal level of fidelity.
When development executives look at a fully immersive vision instead of diagrams, progress meetings have been reduced by 50% and, importantly, and design decisions can be made live during meetings, in some cases saving weeks of back-and-forth.
Moreover, this has compressed coordination cycles for developing renderings by over 66%.
Geo-Synced with Global Context Dataset
Our Visual Twins seamlessly integrate with the Google Earth in Real Time. This allows for an up-to-date geo-location of urban context so the development team can understand immerslely view corridors, adjacencies, and other urban development considerations with immedate feedback.
Similarly, for marketing teams, we utilize this tool to pre-visualize aerial photography from which we can relay flight coordinates to drone photographers directly, for a direct translation of ideating in the boardroom to capturing reality in the field.
Less Friction and Faster Deliveries
Developing marketing renderings from our Visual Twin platform typically compresses delivery time by 66% or, said differently, 3x faster. Not only is our white-glove process for delivering renderings and films from the Visual Twin blindingly fast when compared to traditional delivery methods, but the ability for marketing professionals to investigate the Visual Twin in the cloud on their own time drastically shortens back-and-forth friction.
Marketing professionals are also looking at the same immersive model as the development team, so that they can focus purely on story-telling and communication, with the comfort of knowing that the content is fully synced across all content outputs.
Our Visual Twins seamlessly integrate with the Google Earth in Real Time. This allows for an up-to-date geo-location of urban context so the development team can understand immerslely view corridors, adjacencies, and other urban development considerations with immedate feedback.
Similarly, for marketing teams, we utilize this tool to pre-visualize aerial photography from which we can relay flight coordinates to drone photographers directly, for a direct translation of ideating in the boardroom to capturing reality in the field.
Developing marketing renderings from our Visual Twin platform typically compresses delivery time by 66% or, said differently, 3x faster. Not only is our white-glove process for delivering renderings and films from the Visual Twin blindingly fast when compared to traditional delivery methods, but the ability for marketing professionals to investigate the Visual Twin in the cloud on their own time drastically shortens back-and-forth friction.
Marketing professionals are also looking at the same immersive model as the development team, so that they can focus purely on story-telling and communication, with the comfort of knowing that the content is fully synced across all content outputs.
A Real-Time Source of Truth
With at least 6 new-construction buildings in the master plan, over a dozen designers, and an evolving development schedule, the cloud-hosted Visual Twin allows the development and marketing team at Related Ross to understand the latest comprehensive design in real-time. The real-time model integrates existing historic buildings, projects in construction, future developments, and public realm designs, all rendered at a photoreal level of fidelity.
When development executives look at a fully immersive vision instead of diagrams, progress meetings have been reduced by 50% and, importantly, and design decisions can be made live during meetings, in some cases saving weeks of back-and-forth.
Moreover, this has compressed coordination cycles for developing renderings by over 66%.
Geo-Synced with Global Context Database
Less Friction and Faster Deliveries
A Real-Time Source of Truth
With at least 6 new-construction buildings in the master plan, over a dozen designers, and an evolving development schedule, the cloud-hosted Visual Twin allows the development and marketing team at Related Ross to understand the latest comprehensive design in real-time. The real-time model integrates existing historic buildings, projects in construction, future developments, and public realm designs, all rendered at a photoreal level of fidelity.
When development executives look at a fully immersive vision instead of diagrams, progress meetings have been reduced by 50% and, importantly, and design decisions can be made live during meetings, in some cases saving weeks of back-and-forth.
Moreover, this has compressed coordination cycles for developing renderings by over 66%.
Geo-Synced with Global Context Database
Our Visual Twins seamlessly integrate with the Google Earth in Real Time. This allows for an up-to-date geo-location of urban context so the development team can understand immerslely view corridors, adjacencies, and other urban development considerations with immedate feedback.
Similarly, for marketing teams, we utilize this tool to pre-visualize aerial photography from which we can relay flight coordinates to drone photographers directly, for a direct translation of ideating in the boardroom to capturing reality in the field.
Less Friction and Faster Deliveries
Developing marketing renderings from our Visual Twin platform typically compresses delivery time by 66% or, said differently, 3x faster. Not only is our white-glove process for delivering renderings and films from the Visual Twin blindingly fast when compared to traditional delivery methods, but the ability for marketing professionals to investigate the Visual Twin in the cloud on their own time drastically shortens back-and-forth friction.
Marketing professionals are also looking at the same immersive model as the development team, so that they can focus purely on story-telling and communication, with the comfort of knowing that the content is fully synced across all content outputs.
