NARS Explicit
A CASE STUDY FOR EVENTS ANIMATION AND CGIS FOR BEAUTY
Key Project Numbers
:45
Second Length Film
200+
Audience of Corporate Executives
10
Self-Guided Captures
2
Week Delivery Time
Project Information
Location:
Completion:
Client:
Website:
International beauty brand NARS kicked off their biggest product launch of 2024 with a bespoke promotional film created using Visual Twin. Their project, an experimental activation designed for the NARS Explicit campaign, was brought to life with a Visual Twin model and immersive 45-second teaser animation. 200+ NARS executives from around the world came together for the initial screening of this content.
Red Leaf delivered comprehensive art direction, content creation, beginning-to-end editing, and project management. We ensured client time remained efficient and laser-focused on creative narrative by leveraging the power of real-time visualization on our Visual Twin platform. This technology, supported by our expert team's ability to create intuitive lighting and material solutions, meant that the NARS team was always working 1-to-1 with a photorealistic environment. No wireframes!
In just two weeks, and with two coordinated workshop sessions, we developed a Cloud-deployed Visual Twin and promotional film, which captivated hundreds of NARS corporate personnel at the Annual NARS Global Conference.
Visual Twin Outcomes
CONTENT-CREATION SERVICES:
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Project Management
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Art Direction for Film
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Titling and Music Integration for Film
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2 x Workshop Sessions
KEY DELIVERABLES:
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1 x 45 Second Promotional Film
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1 x Cloud-Deployed Visual Twin
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10 x Self-Capture CGI Renderings
We would skip those
"traditional renderings" and stick to the self-captures instead.
ADRIANA B., DIRECTOR
GLOBAL EVENTS EXPERIENCE DESIGN
Experience unparalleled creative control with our Rapid-Capture Renderings. With just a few clicks, anyone can output a stunning, high-resolution JPEG rendering from their Visual Twin model. Simply find your desired view, adjust the angle, lighting, and depth of field to your preference, and hit Capture. It's that easy! Visual Twins allow for limitless Rapid-Capture Renderings, giving you the freedom to generate as much content as you need, whenever you need it.
NARS was particularly impressed by the quality, resolution, and output speed of our Rapid-Capture Renderings. Our Cloud-based Visual Twin allowed them to create unlimited static renderings on their own time and terms. These self-capture images proved to be invaluable in communicating design details and creating excitement with their regional partners.
Immerse your audience in your vision with Visual Twin, where stunning cinematic visuals bring your project to life. Our expert creative team offers tailored art direction that highlights your project’s key features, ensuring top-tier content that meets your unique needs. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design.A singled platform meant that the marketing team could be sure that, once created, all content valid to the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
High-Quality Renderings at Your Fingertips
Visuals That Speak for Themselves
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. A single platform meant that the marketing team could be sure that, once created, all content was up to date with the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
High-Quality Renderings at Your Fingertips
Experience unparalleled creative control with our Rapid-Capture Renderings. With just a few clicks, anyone can output a stunning, high-resolution JPEG rendering from their Visual Twin model. Visual Twins allow for limitless Rapid-Capture Renderings, giving you the freedom to generate as much content as you need, whenever you need it.
NARS was particularly impressed by the quality, resolution, and output speed of our Rapid-Capture Renderings. They created 10 on their own, and used them in lieu of commissioning separate project development renderings. These self-capture images proved to be invaluable in communicating design details and creating excitement with their regional partners.
Stunning Visuals That Speak for Themselves
Immerse your audience in your vision with Visual Twin, where stunning cinematic visuals bring your project to life. Our expert creative team offers tailored art direction that highlights your project’s key features, ensuring top-tier content that meets your unique needs. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design.A singled platform meant that the marketing team could be sure that, once created, all content valid to the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
High-Quality Renderings at Your Fingertips
Experience unparalleled creative control with our Rapid-Capture Renderings. With just a few clicks, anyone can output a stunning, high-resolution JPEG rendering from their Visual Twin model. Simply find your desired view, adjust the angle, lighting, and depth of field to your preference, and hit Capture. It's that easy! Visual Twins allow for limitless Rapid-Capture Renderings, giving you the freedom to generate as much content as you need, whenever you need it.
NARS was particularly impressed by the quality, resolution, and output speed of our Rapid-Capture Renderings. Our Cloud-based Visual Twin allowed them to create unlimited static renderings on their own time and terms. These self-capture images proved to be invaluable in communicating design details and creating excitement with their regional partners.
