Frequently Asked Questions
What is Visual Twin?
A Visual Twin is a photorealistic digital twin that allows real-time interaction with an unbuilt environment or building. It is a cutting edge propriety platform built on Epic's Unreal Engine designed specifically to allow designers and executives to collaborate 1:1 with reality like never before, for the purposes of collaborating and creating content from a single source of visual truth.
One of the best parts of working with the content team at Red Leaf is that we can facilitate achieving a stunning result no matter what the starting design content is. At the most resolved end of the spectrum, if your team is looking to develop a marketing campaign and already has 3d models, construction drawing sets, and specification packages, we will onboard this information and flawlessly represent this reality. At the other end of the spectrum, if you are at early stages with a mix of schematic information, our design team are experts in creating a reality to match your vision.
Similarly, if you are a CRE broker looking to market a commercial space off-plan, our Test-Fit-To-3d system is specifically designed to rapid deploy marketing-ready visuals. The headline is that we require practically zero handholding to build a Visual Twin of your vision.
With a Visual Twin, you get a completely immersive real-time environment that you can access at any time via the cloud. The content of the Visual Twin typically includes 3d models from architects and designers, global context datasets like Google Earth, and content custom developed by our creative team at Red Leaf. The Visual Twin becomes a single reality from which we can rapidly output stunning and coordinated visual content including virtual tours, flythroughs, and renderings. There are even tools for clients to self-output their own visual content in unlimited quantities.
Why Visual Twin?
Visual Twin is, in fact, a specialized type of Digital Twin. The Visual Twin is specifically developed to focus on high-fidelity and immersive representation of unbuilt places. Its primary data sources are 3d CAD data and 3D assets to support the photorealistic visualizations.
Visual Twins are designed to visualize unbuilt buildings and places under design - this is the unbuild. Matterports are a fantastic product but are limited to representing places that are already built and styled to the intended outcome.
Cloud-based allows for our customers to access their Visual Twin whenever and wherever via a web browser - no special equipment is required. This is a game-changer for our clients giving them control over when and where they access the Visual Twin to discuss design and creative content; so often this allows for discussions to happen among our stakeholders privately on there time so that they do not have to circle back to our team, thereby shortening overall design cycles by weeks. Additionally, teams often output self-serve images in completely unlimited quantities, without ever having to return to Visual Twin.
It is our experience that when designers create images, typically the visuals are fundamentally about selling the design itself. Visual Twin is designed to create visuals that sell your vision to a buyer. This means including story, including context, including exciting lifestyle, and other elements that inspire desire for a project.
What is Real-Time Technology?
Taking images (ie. creating renderings) in our Visual Platform is as instant and gratifying as taking a picture with your phone. So in that way yes. But as realistic as the outputs may look they are computer-generated.
Visual Twins are a type of digital twin, and digital twins are a massively growing segment of digitization. So "digital twins" are an emerging and transformative technology class that is often discussed in the same media as AI, but it is not AI.
Our team is AI-enabled to ensure that our clients are seeing the most cost-effective and scalable development of their 3d environments. And on the output side, we regularly deploy AI tools that, again, allow for the most cost effective access to stunning finished content.
Yes - but that isn't the full story. Visual Twins are important when specificity in materials and details matter, and when that specificity needs to represented consistently across multiple kinds of media like virtual tours, fly throughs, and multiple renderings.