The Laurel
West Palm Beach
A CASE STUDY FOR MARKETING LUXURY MULTI-FAMILY
Key Project Numbers
300+
Residences for Lease
38,000
Square Feet of Amenities
22
CGI Content Pieces
4:13
Minute Length Fly-Thru Film
Project Information
Location:
Completion:
Developer:
Designers:
Website:
West Palm Beach FL
2024
Related Southeast
Elkus Manfredi, Leo A. Daly, Meyer Davis
The Laurel West Palm Beach is a first-of-its-kind luxury residential new-build in West Palm Beach, Florida. Featuring 38,000 square feet of resort-style amenities with 300+ residences for lease, this apartment complex is the embodiment of elegant living.
Red Leaf brought this property to life for off-plan leasing via our Visual Twin platform, creating a seamless production pipeline for all core visuals on the sales website and show suite. We provided CGI Renderings, animations, a 4-minute detailed fly-thru virtual tour, and an amenity virtual tour deployed at the marketing show suite.
Visual Twin Outcomes
CONTENT-CREATION SERVICES:
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12 x Weekly Progress Meetings
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1 x Project Onboarding for Architect and Interior Designer Materials
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1 Cloud-Deployed Visual Twin for Collaboration
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1 x Sessions Drone Photography Pre-Viz and Coordination
KEY DELIVERABLES:
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1 x Cloud-Hosted Visual Twin
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14 x CGI Renderings for Web and Print
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1 x Cinemograph for Web
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1 x 4:23-Minute Fly-Thru Animation
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1 x Cloud-Hosted Virtual Tour for Show Suite
Renderings are so easy when you do them this way.
VP MARKETING,
Forget wireframe diagrams - working from a Visual Twin 1:1 with reality is proven to be a massive time saver. Teams can ideate in full immersion live in meetings with all stakeholders present, allowing marketers to spend less time coordinating and more time creating inspired content. Ideas that typically take weeks of back-and-forth can be vetted live, including camera angles, lighting effects, and sun angles.
By the numbers, CGI renderings that typically require 4 touch-points were completed in 2 and with significantly less back-and-forth friction. A thorough and detailed fly-thru that would usually require weeks of planning took just 2 weeks to get a final edit, with minimal need for mark-ups. Working with reality is just easier.
The Visual Twin platform is always up-to-date and therefore could be deployed directly to a cloud-hosted virtual tour for the show suite immediately after completion. The development and marketing team could rest easy, knowing that the visual tour content available to the brokers and potential customers is exactly as the team co-created during production.
A Single Source of Truth
Our Visual Twin platform allowed The Laurel's marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. Design updates noted for one asset automatically flow through all other assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings are automatically updated in the fly-thru and virtual tour.
Working from a centralized single platform assures marketing teams that every piece of content they create will be up to date with the latest design.
50% Reduction in Meeting Time
Virtual Tour with No Surprises
A Single Source of Truth
Our Visual Twin platform allowed The Laurel's marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. Design updates noted for one asset automatically flow through all other assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings are automatically updated in the fly-thru and virtual tour.
Working from a centralized single platform assures marketing teams that every piece of content they create will be up to date with the latest design.
50% Reduction in Meeting Time
Forget wireframe diagrams - working from a Visual Twin 1:1 with reality is proven to be a massive time saver. Teams can ideate in full immersion live in meetings with all stakeholders present, allowing marketers to spend less time coordinating and more time creating inspired content. Ideas that typically take weeks of back-and-forth can be vetted live, including camera angles, lighting effects, and sun angles.
By the numbers, CGI renderings that typically require 4 touch-points were completed in 2 and with significantly less back-and-forth friction. A thorough and detailed fly-thru that would usually require weeks of planning took just 2 weeks to get a final edit, with minimal need for mark-ups. Working with reality is just easier.
Virtual Tour with No Surprises
The Visual Twin platform is always up-to-date and therefore could be deployed directly to a cloud-hosted virtual tour for the show suite immediately after completion. The development and marketing team could rest easy, knowing that the visual tour content available to the brokers and potential customers is exactly as the team co-created during production.
A Single Source of Truth
Our Visual Twin platform allowed The Laurel's marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. Design updates noted for one asset automatically flow through all other assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings are automatically updated in the fly-thru and virtual tour.
Working from a centralized single platform assures marketing teams that every piece of content they create will be up to date with the latest design.
50% Reduction in Meeting Time
Forget wireframe diagrams - working from a Visual Twin 1:1 with reality is proven to be a massive time saver. Teams can ideate in full immersion live in meetings with all stakeholders present, allowing marketers to spend less time coordinating and more time creating inspired content. Ideas that typically take weeks of back-and-forth can be vetted live, including camera angles, lighting effects, and sun angles.
By the numbers, CGI renderings that typically require 4 touch-points were completed in 2 and with significantly less back-and-forth friction. A thorough and detailed fly-thru that would usually require weeks of planning took just 2 weeks to get a final edit, with minimal need for mark-ups. Working with reality is just easier.
Virtual Tour with No Surprises
The Visual Twin platform is always up-to-date and therefore could be deployed directly to a cloud-hosted virtual tour for the show suite immediately after completion. The development and marketing team could rest easy, knowing that the visual tour content available to the brokers and potential customers is exactly as the team co-created during production.
